Introduction: Connecting Vendors, Growing Communities

Twiga Foods sought to strengthen its supply chain by expanding its vendor network and reigniting engagement with dormant vendors. The goal was ambitious yet essential: recruit new vendors, re-activate existing ones, and drive revenue growth. To accomplish this, Twiga Foods partnered with Shirini for a campaign designed to rejuvenate connections and drive measurable impact.

The Challenge: Building Momentum in a Dynamic Market

The campaign faced key challenges:

  • Vendor Recruitment: Attracting new vendors in a competitive market required compelling outreach.
  • Re-activation: Convincing dormant vendors to re-engage called for tailored strategies and incentives.
  • Revenue Growth: Turning engagement into tangible revenue gains demanded an integrated approach.

The Approach: A Targeted Market Storm

Shirini deployed a market storm strategy to achieve Twiga Foods’ goals, focusing on:

  • Direct Engagement: Face-to-face interactions to build trust and communicate the value proposition.
  • Customized Messaging: Tailored outreach to address the unique needs of both new and dormant vendors.
  • Incentivized Onboarding: Leveraged offers and benefits to motivate vendor participation and reactivation.

The Results: Accelerating Vendor and Revenue Growth

The campaign delivered impressive results:

  • Vendor Recruitment: Recruited 68% of the targeted new vendors.
  • Reactivation Success: Re-engaged 61% of dormant vendors, strengthening the supply chain.
  • Revenue Growth: Achieved 83% of the targeted revenue increase, solidifying Twiga Foods’ market presence.

Conclusion: Strengthening Networks, Growing Success

Shirini’s partnership with Twiga Foods proved that strategic engagement could create lasting impacts. By focusing on personalized connections and value-driven outreach, the campaign revitalized Twiga’s vendor network and boosted revenue growth.

Looking to transform your vendor network? Partner with Shirini to design campaigns that deliver results.

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