Introduction: Connecting Vendors, Growing Communities
Twiga Foods sought to strengthen its supply chain by expanding its vendor network and reigniting engagement with dormant vendors. The goal was ambitious yet essential: recruit new vendors, re-activate existing ones, and drive revenue growth. To accomplish this, Twiga Foods partnered with Shirini for a campaign designed to rejuvenate connections and drive measurable impact.
The Challenge: Building Momentum in a Dynamic Market
The campaign faced key challenges:
- Vendor Recruitment: Attracting new vendors in a competitive market required compelling outreach.
- Re-activation: Convincing dormant vendors to re-engage called for tailored strategies and incentives.
- Revenue Growth: Turning engagement into tangible revenue gains demanded an integrated approach.
The Approach: A Targeted Market Storm
Shirini deployed a market storm strategy to achieve Twiga Foods’ goals, focusing on:
- Direct Engagement: Face-to-face interactions to build trust and communicate the value proposition.
- Customized Messaging: Tailored outreach to address the unique needs of both new and dormant vendors.
- Incentivized Onboarding: Leveraged offers and benefits to motivate vendor participation and reactivation.
The Results: Accelerating Vendor and Revenue Growth
The campaign delivered impressive results:
- Vendor Recruitment: Recruited 68% of the targeted new vendors.
- Reactivation Success: Re-engaged 61% of dormant vendors, strengthening the supply chain.
- Revenue Growth: Achieved 83% of the targeted revenue increase, solidifying Twiga Foods’ market presence.
Conclusion: Strengthening Networks, Growing Success
Shirini’s partnership with Twiga Foods proved that strategic engagement could create lasting impacts. By focusing on personalized connections and value-driven outreach, the campaign revitalized Twiga’s vendor network and boosted revenue growth.
Looking to transform your vendor network? Partner with Shirini to design campaigns that deliver results.